Nintendo We, house appliance packaging
Conceptualizing for a brand that exists in the market and is currently not in the house-hold appliance sector and introducing them under a new sub-brand. Researching the history and the brand values that would help select the right products to market. Participating in sub-brand development, symbols, photography and illustration for right target audience was the challenge.
Nintendo We is concept that reinforces the existing brand mission, which is to build an entertainment devices for families to enjoy together, anywhere. This complete line of products are marketed towards parents with young children of age 5–11 years. The design is playful with bold use of color, but still within the root aesthetic already set by Nintedo’s products.